Cyber-attacks have become more advanced in recent years, and phishing remains one of the most common and disruptive methods used by cybercriminals. What is changing, however, is how attackers create and deliver these scams. In 2025, we are seeing the rise of AI-powered phishing, a highly sophisticated type of attack designed to bypass traditional security and fool even the most cautious employees.

For UK schools and small to medium-sized enterprises (SMEs), this evolving threat presents serious risks. From sensitive school records to confidential business information, data is more vulnerable than ever. Understanding AI-driven phishing and taking proactive measures is now essential.

 

What Is AI-Powered Phishing?

Phishing traditionally involves criminals sending fake emails or messages to trick people into giving up sensitive information, such as passwords or financial details. These emails often look like they come from trusted sources, like a colleague, supplier, or even your bank.

AI-powered phishing takes this a step further. Using artificial intelligence tools, cybercriminals can now:

  • Create highly realistic messages that sound natural and convincing.
  • Personalise scams using data collected from social media and other online sources.
  • Automate phishing at scale, sending out large volumes of tailored attacks quickly.

According to the UK’s National Cyber Security Centre (NCSC), these AI-enhanced attacks are becoming harder to detect. They typically avoid spelling mistakes, poor grammar, and other red flags that traditionally helped users spot scams.

 

Why UK Schools and SMEs Are Prime Targets

Schools and SMEs face unique cybersecurity challenges:

  • Limited resources: Many smaller organisations do not have dedicated IT teams or advanced security tools.
  • Valuable data: Schools hold sensitive student records and personal staff data. SMEs store customer information, financial records, and intellectual property.
  • Trusting environments: Staff may be less suspicious of unusual emails, particularly in collaborative and busy workspaces.

The Cyber Security Breaches Survey 2025 reported that 85% of businesses and 86% of charities faced phishing attacks.

 

Signs of AI-Powered Phishing

AI-generated phishing emails can be difficult to spot, but some indicators include:

  • Unusual or urgent requests (e.g., payment transfers or password changes)
  • Messages from known contacts with slightly altered email addresses
  • Unfamiliar greetings or slight inconsistencies in language
  • Unexpected attachments or links

Staff should be trained to check emails carefully and report anything suspicious.

 

How Schools and SMEs Can Protect Themselves

The good news is that despite the growing sophistication of phishing attacks, there are practical steps that can reduce risk:

1. Regular Cyber Awareness Training

Teach employees to recognise phishing tactics and report suspicious messages. In schools, this should also include teachers and administrative staff.

2. Multi-Factor Authentication (MFA)

Add an extra layer of security to logins. MFA means that even if a password is stolen, criminals will still struggle to access systems.

3. Use Advanced Email Filtering

Implement modern email security tools that use AI to detect and block phishing attempts before they reach inboxes.

4. Keep Software Updated

Regular updates fix security weaknesses that cybercriminals may exploit.

5. Review Supplier and Partner Security

Just like the recent M&S attack showed, supply chain risks are real. Make sure third-party suppliers follow strong security practices.

 

How Link ICT Can Help Your Organisation Stay Safe

At Link ICT, we understand the growing challenges faced by UK schools and SMEs in today’s digital landscape. AI-powered phishing is a real and growing threat, but you do not have to face it alone.

We offer comprehensive cybersecurity services, designed to make protection simple and effective:

  • Cybersecurity audits to identify weaknesses and recommend improvements.
  • Employee training programmes to raise awareness and improve resilience.
  • Advanced email security solutions to help block phishing emails before they reach users.
  • Ongoing support and monitoring to keep your defences strong and up to date.

Cyber threats continue to evolve. By working with Link ICT, your organisation can stay ahead and protect its data, staff, and reputation.

Contact Link ICT today to discuss how we can help your school or business reduce its cybersecurity risks.